Global Presence
Global Market Distribution & Influence
We are committed to serving consumers around the world by providing high-quality products and services.
Over the past century, our footprint has extended to multiple countries and regions globally, including the UK, the USA, China, South Korea, Japan, and 48 other countries. We have established a presence in major luxury malls and hotels, with over 200,000 promotional posts on Instagram and Facebook.
We take pride in earning the trust and support of so many consumers in the global market.
Over the past century, our footprint has extended to multiple countries and regions globally, including the UK, the USA, China, South Korea, Japan, and 48 other countries. We have established a presence in major luxury malls and hotels, with over 200,000 promotional posts on Instagram and Facebook.
We take pride in earning the trust and support of so many consumers in the global market.
Performance in the European and American Markets
The European and American markets are critical to our growth and success. In these regions, we have established a robust distribution network and adapted to diverse consumer needs through localized innovations.
Key Achievements:
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Brand Recognition: VICTORIA has garnered significant popularity among consumers in Europe and America for its royal high-quality craftsmanship and effective skincare solutions derived from classical Nordic beauty secrets.
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Sales Leadership: At its peak, VICTORIA was recognized as the number one brand in beauty and skincare sales in Europe and the United States.
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Partnerships: In 1991, VICTORIA became one of the top three beauty and fragrance manufacturers in Europe and secured a partnership as a body care supplier for the IKEA brand.
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Royal Endorsements: In 1924, Victoria was granted the title Purveyor to the Royal Swedish Court. And the brand was chosen as a precious gift for the engagement of Princess Madeleine of Sweden in 2010, further enhancing its prestige.
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Award Recognition: In 2014, VICTORIA received the Business Star Award from the Helsingborg City Government.
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Media Features: In 2015, the brand was named the best Scandinavian cosmetics and skincare brand by Express UK, a leading media outlet. The following year, VICTORIA was featured in the movie **The Intern**, with stars like Anne Hathaway endorsing the products.
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Trendsetter: In 2016, VICTORIA was highlighted in VOGUE magazine for being part of the latest beauty trend in Korea, emphasizing its continued relevance and appeal in the global market.
Overall, VICTORIA's consistent performance and strong presence in the European and American markets underscore its commitment to quality and innovation, making it a trusted choice among consumers.
In 2012, it was featured in the latest issue of Box Size, the business magazine of Stora Enso, one of the largest wood processing companies in the world.
In 2014, it received the Business Star Award from the Helsingborg City Government.
In 2015, it was named the best Scandinavian cosmetics and skincare brand by the UK's most influential media, Express UK.
Performance in the Asian Market
In the Asian markets, including China, South Korea, and Japan, VICTORIA has gained significant popularity for its effective skincare solutions featuring natural egg whites. Our Classic Royal Soap series has not only received numerous awards but has also solidified our position in the Asian beauty market.
Key Highlights:
- Sales Success: Within just one year on online shopping platforms in Asian, over 140,000 egg white soaps have been sold. Cumulative sales have reached 150 billion Korean won, making it the top-selling product in facial cleansing categories in these regions.
- Retail Presence: VICTORIA products are available in major luxury duty-free centers across Japan and South Korea, including prominent locations like DOOTA Duty Free in Seoul.
Awards and Recognition:
- In 2014, VICTORIA was honored with the COSMO Asia Beauty Award, achieving the NO.1 position.
- In 2016, the brand was featured in VOGUE magazine, highlighting the trend of egg white skincare in Korea.
Celebrity Endorsements:
- The brand collaborated with the South Korean idol group U-KISS to produce a special edition egg white cleansing soap, launched on April 18, 2014.
- The egg white cleansing soap is favored by popular South Korean girl group "Girls' Generation."
- Chinese celebrities, including He Jiong and Li Weijia, endorsed the product on the show "辣妈学院" (Hot Mama Academy).
- VICTORIA has also appeared on multiple variety shows in Taiwan, further enhancing its visibility and appeal.
Overall, VICTORIA's strong performance in the Asian market reflects its commitment to quality and the effectiveness of its products, earning the trust and loyalty of consumers across the region.
Cumulative sales reached 150 billion Korean won, ranking first in facial cleansing sales in South Korea.
In 2014, it won the COSMO Asia Beauty Award for NO.1.
In 2016, it was featured in VOGUE magazine with the article, "The Latest Beauty Craze in Korea: Egg White Skincare."
The brand collaborated with the South Korean idol group U-KISS to produce a special edition egg white cleansing soap, launched on April 18, 2014.
The egg white cleansing soap is favored by popular South Korean girl group "Girls' Generation."
Chinese celebrities, including He Jiong and Li Weijia, endorsed the product on the show "辣妈学院" (Hot Mama Academy).
